Canadian builders broke ground on condominium and multiple-unit homes in February at a rate that exceeded the expectations of industry watchers. New home construction has come back to life almost reaching the pre-recession levels of 2008.
The rebound in new housing is concentrated in the multi-unit sector of the market and particularly in Toronto according to CMHC.
Questions remain however about how rising interest rates, introduction of the HST and a sluggish job market in Ontario is going to effect sales of new condo units. How will changing economic conditions impact real estate developers plans to sell condominiums in the later part of 2010.
In Toronto where the downtown skyline now bristles with new condo towers developers are vying for buyers. It is a market that is bound to become more, not less competitive. Real estate developers who employ new ways of attracting interested purchasers are more likely to be the ones who can sell their condos at favorable prices.
David Allison, Partner in Vancouver based Braun/Allison specializes in the marketing of residential and resort developments. He is currently working with Canadian firm MacDonald Developments marketing One Lexington, a condominium located in the hard hit Phoenix market.
At One Lexington Allison is applying new techniques for marketing real estate developments that he spells out in his book Sell The Truth. He has used Marketing Journalism to promote the building as well as social media and other online opportunities to engage purchasers.
This is one example of many that Allison can draw upon to describe effective and targeted marketing campaigns for new condominium developments.
RENX is proud to have David Allison as a regular contributor to our website and also as the keynote speaker at our up and coming Breakfast Seminar in Toronto on March 29th that is going to be held at National Club at 303 Bay St downtown.
Along with David Allison, Hunter Milborne, Chairman of Sothebys International Realty Canada will talk about the Toronto condominium market and Jennifer Podmore Russell is presenting a Canadian real estate development forecast.
For more information and to register online for this event – $25 until March 19th – visit the Braun Allison sign-up page.

A prominent theme of The Forum was the decoupling of the Canadian and U.S. economies particularly with respect to real estate. The superior policies and practices of the financial sector in Canada was frequently attributed with preventing an economic crisis here at the scale experienced in other parts of the World and in the U.S. in particular.