With the launch of a new website RENX is taking a bold step toward changing how Canadian real estate professionals consider news about their industry. The new website is offering five news channels: two new channels Infrastructure and Canadian listed properties in addition to the existing three channels: Commercial, Residential and Green Real Estate News.
As RENX broadens its scope of coverage, it is moving away from the narrow interpretation of ‘real estate’ made by main stream publishers. Most news services target home owners with a single ‘home and condo’ section. RENX’s intent is to redefine ‘real estate news’ to encompass the entire built environment by pulling together all the news on this topic into one online location.
Expanding into new industries with the launch of this website is a natural progression following from steps RENX has taken in the past.
RENX started in 2001 with one channel publishing as the Commercial Real Estate News (commercialrealestatenews.ca). From the beginning RENX has provided an informative, thorough and edited summary of news available on the Internet for industry professionals.
In 2004 the Residential Real Estate News (residentialrealestatenews.ca) was launched as a venue for collecting news on that subject.
At that time concern about Environmental issues particularly climate change was gaining momentum. Green Building Councils were forming in the U.S. and the Canadian Green Building Council had just been established in Canada.
With the RENX subscriber base in the thousands, the logistics of operating two separate websites and mailing lists from a desktop computer had run its course. A more sophisticated database driven site with email list management services was required.
In 2005, the Real Estate News Exchange name was coined and site we very recently retired, first opened. Shortly thereafter the Green Building News was added as a third channel. The old RENX website served as a sturdy and reliable platform that has delivered it to this point.
In 2009, RENX service has over 8,000 subscribers and serves up about 130,000 page views a month. It has secured a place in the industry with a loyal following particularly among Commercial real estate professionals.
Now infrastructure issues and the increasing role of cities in the evolution of the built environment is driving news content. Government expenditures on infrastructure stimulus spending has provided further reason for it to become a break away topic for RENX.
Over the last five years Canadian listed properties, particularly Real Estate Investment Trusts (REITs) but also Real Estate Operating Companies (REOC) have flourished as they are seen, in spite of recent economic events, as stable income producing securities by both individual and institutional investors. It too has emerged as a topic with its own readership and deserving of dedicated attention.
If this wasn’t reason enough for a new website, changes in news publishing both print and online, social media, mobile devices, Blogs, changes in email news, content management software, each in their own way, are a compelling reason to launch a new RENX website.
Over the years, RENX has struggled with how to provide original content without compromising our existing news service. Our most fervent hope for for the future is that we will finally be able to provide our own news stream.
Attracting sheer numbers of readers to a news site plays a significant role in its ability to attract more subscribers and generate advertising revenue. We hope that the expanded scope will provide sufficient resources to hire professional writers on something more than an occasional basis.
Anyone who has developed a complex websites will understand that it can be an overwhelming task that takes months to plan and execute. I am happy to say it is almost finished.
I am grateful to have benefited from the sage advice and hard work of a talented team of software developers at Gossamer Threads in Vancouver. I look forward to expanding RENX capability with them in the future.
It is terrific that opening day has finally arrived and I will shortly be able to return to writing and editing content for RENX.
RENX will be one of the topics addressed in this blog but its real focus will be to provide news, commentary and an editorial perspective on the Canadian built environment. Please return to read RENX Writes.